Rentcycle: Collaborating About Collaborative Consumption

They say great minds think alike. If this is true, I experienced nothing short of greatness at last night’s Collaborative Consumption Summit in Boston. Hosted at Bentley University, the event was attended by like-minded individuals who, like me, are part of a movement from ownership to usership; from individual buying to shared access; from independent consumption to collaborative consumption. Collaborative consumption explores the explosion of sharing, bartering, lending, trading, renting, gifting and swapping, which are reinventing not only what we consume, but how we consume. As I’ve written in previous blogs, the motivations behind renting are less about owning things and more about accessing the things you need, when you need them. There’s a quote that says, “you don’t need everything you own and you don’t own everything you need.” Turns out, I’m not the only one who subscribes to this belief. For two hours in Boston, this was the collective mindset—hence, the motivation behind the Collaborative Consumption Summit.

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