There are some brand’s logos that we all recognize instantly like the golden arches of McDonald’s or the blue globe of AT&T. Even without the company’s name next to it, I doubt any of us would have trouble identifying what brand each of those logos is associated with. That’s just the kind of staying power many of these logos have.
To see just how well we really recognize these logos the folks over at the Logo Blog decided to have some fun and swap around some of the world’s biggest brands. Take a look at what happens when you swap the Best Buy logo and the K Mart logo:
Or the IBM and Dell logos:
For more swapped logo fun be sure to check out “12 Crazy Logo Swapping of Famous Brands” on the Logo Blog.