America is a country that loves its cars. Most Americans use a car every single day to get around and get things done. Unfortunately our reliance on cars comes with consequences: the costly gas they require , the environmental impact they cause and the sedentary lifestyle they encourage are all examples of how cars can negatively impact our lives.
In order to challenge American’s over reliance on cars, notorious ridesharing service Zipcar has launched their fourth annual Low-Car Diet challenge. The program will pick Zipcar users in various cities across the US and challenge them to leave their personally owned vehicles parked at home for 30 days, and instead swap their method of transport by walking, biking, taking public transit or using Zipcar to get where they need to go.
The participants will record their transit swapping experiences on weekly video blogs and post regular updates about their progress to sites like Twitter and Facebook. Zipcar will even tally all the trips, miles and time it took on their site to give others an idea how simple swapping out your personal vehicle for more share-based methods of transport can become. At the end of the 30 days users will get the chance to vote for which team best embodies the Low-Car Diet lifestyle.
(Photo by John Manoogian III)
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