This past Sunday, as millions around the world prepared for the Super Bowl, fashion lovers everywhere had one thing on their minds: scoring a coveted piece from the latest designer collaboration, Jason Wu for Target.
For weeks (if not months), bloggers and editors across the globe debated which pieces from the Jason Wu for Target collection would be the hottest, what the best strategy was for scoring them, both online and in stores, and how the designer best known for dressing First Lady Michelle Obama would fare in popularity against previous Target collaborators like Missoni and Tucker and Rodarte.
Hundreds of fashion-hungry ladies lined up outside the doors of each Target retail store in the cold, early morning hours (myself included), while thousands more hovered on Target.com (many friends admitted to staying up all night long) itching to be among the first to grab coveted items for their carts. Designer collaborations for mainstream retailers have become more and more popular in recent years, and launch days have become a professional sporting event for the clothes-obsessed.
Along with that, an etiquette has formed around shopping the collaborations on opening day, and if a shopper is so much as suspected of opportunism, of having resale and profits from her scores on her mind, she’ll be driven straight out of those intentions by the stink-eyes abounding from all around.
Which is why I’m so stoked about that the new Swap.com Market and iPhone app are finally here! Sure, I’m biased, but it’s a totally feel-good alternative to making use of your clever collaboration scores without any of the exploitation guilt, which even I personally didn’t have just months ago — having a conscience, I chose not to re-sell my Missoni for Target cruiser bike on an auction site for a 3x profit, so it’s still taking up space here in the Swap.com office…but I digress.
Bartering and trading sizes and styles already happens among all of us well-intentioned shoppers in the dressing rooms and by the mirrors while we’re still in the store, and hundreds of Facebook groups have popped up online expressly for the purpose of trading and bartering designer collaborations. Adding your Haves and Wants to your Swap.com profile is so much more fun and efficient! Just check out the amazing array of Jason Wu for Target items already up for swapping here on Swap.com, plus dozens of other designer collab pieces that have recently surfaced, as well — many new with tags:
And SO many more on the Swap.com Market, see for yourself now!
~ Melissa ( Stealfinder)