For the second year in a row, we headed from Boston to Austin during SXSW to sponsor the Texas Style Council Conference and host an opening night clothing swap for 250 of our favorite fashion & lifestyle bloggers. This year, we partnered with Lulus.com for a fun & fashionable night of swapping, where each blogger brought two items from their own closets and left with two items from fellow bloggers plus one item from Lulu*s spring lookbooks.
Each swapped item was tagged with the bloggers’ name, website URL, Twitter handle, and Swap.com user name (above), and it was so fun to see the post-event connections made through the exchange of clothes and accessories! Here are a just a few of our favorite photos from #SwapLulus shot by Adam Towner — see the rest over on Facebook, or check out all the blogger reactions, Tweets, and Instagram pics on Storify.
One of our new favorite swapper/bloggers, Hilary Inspired, talking swap with our TV camera crew!
Alessandra from Lulus.com with a rapt group of fashion blogger-swappers, learning about Lulu*s new spring line.
Melissa & Amy of Swap.com with Tara from Austin Goodwill (right), who supported us by loaning us clothing racks & hangers for the night’s event and took home the leftover clothing from the swap to raise money for Goodwill’s important job training programs! Check out their 2012 Good Give campaign on Facebook if you live in Central Texas (or just want to show your support). We also did a very special Thank Goodwill It’s Friday session in their North Lamar store — check out the fab pics!
We loved meeting the teams behind all our fabulous co-sponsors! Poshmark, Blowfish Shoes, Lands’ End Canvas, StyleBook, INPINK, independent Austin business association the 2nd Street District, and so many more great companies, like seeing our friends from ModCloth (who do so much to empower female-owned & -run businesses).
We just can’t help ourselves: getting silly in the photobooth is a must at every event! Here we are hamming it up with Texas Style Council founder Indiana Adams (far left) and Jesse Coulter (far right)
We (sniffle) didn’t get a photo together, but our hearts doubled in size meeting old skool Swap.com members who either live in Austin or were in town for SXSW Interactive and stopped by to meet us in person, like LibrarianKate!
If you didn’t make it to our SwapLulus event but are now jonesing for new clothes, hurry! There are still a few hours left to enter our first-ever “Show Us What You Want” contest with Lulu*s on Swap.com. 5 lucky swappers will each win a $50 gift card to get anything they want from Lulus.com. Get all the contest details and enter to win here.