Swap.com Styles CEO and Co-Founder for a Chicago Tech Event

On Tuesday, November 14th, Start Up Grind (a global startup community designed to educate, inspire, and connect entrepreneurs) hosted a fireside chat at WeWork featuring our very own CEO and Co-Founder at Swap.com, Juha Koponen! 

We not only learned about Juha’s journey to the success of Swap.com, but we also learned about his favorite brands starting with what he wore from Swap to the fireside chat. 

Juha’s button down shirt: Ralph Lauren

  • Swap price: $24
  • Average Retail: $90

This light blue button down shirt by Ralph Lauren is what they call smart casual. This shirt can be worn to the office, to dinner or to your very own fireside chat! This shirt goes well with jeans to emphasize the professional, yet casual start up culture and audience Juha was speaking to. Solid colored shirts are also best perceived in photos and on camera, as well as in person when speaking. 

Juha’s jeans: Joe’s Jeans

  • Swap price: $17
  • Original Retail: $189

These Joe’s Jeans are normally a very expensive designer brand; however, they can be yours for under $20 on Swap.com! A medium to dark wash denim that are well constructed, like the jeans Juha wore, elevate even a casual look for a professional or evening occasion. 

Don’t you love when a $279 outfit costs only $43?! Thats $238 in savings from shopping with Swap!

Like Juha’s outfit? Shop Ralph Lauren and Joe’s Jeans



Lauren is the Stylist & Fashion Marketer at Swap.com. Her favorite Swap.com brands are Levi's, J.Crew and Theory. Lauren's style can best be described as "downtown, cool and always comfortable".

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