Swap.com Quarterly Report: 2017 Trends

Thrifting is blowing up. What you probably associate with a small, quirky shop downtown is now an $15 to $18 billion industry that’s becoming digitized by the second. Americans increasingly see thrifting as a guilt-free way of shopping and a unique way to conveniently discover new styles and outfits. And, they’re doing it online.

At Swap.com, we’ve experienced an explosion of online secondhand stores that cater to luxury, style, women’s fashion, value, and everything in between. As the largest online consignment retailer, our huge inventory and variety of items gives us unique insight into secondhand fashion as a whole. We carry women’s, men’s, kids’, and baby apparel from everyday favorites like Old Navy, to outdoorsy essentials like Patagonia, to high-fashion designer brands like Manolo and Jimmy Choo.

We won’t pretend to know where thrifting will head in 2018, but we can use our wealth of information to look at what thrifters are thinking, current trends, and everything that has led us to the current secondhand shopping revolution. Let’s dive right in and discover some of the favorite brands, styles, and habits of everyday American thrifters like you!

Tammy Kotula

Tammy Kotula heads up PR at Swap.com where tech meets fashion. Her unique style can be described as blending black and neutral staples with a hint of edge to keep things interesting. Made in Michigan and now living in Chicago's Wicker Park neighborhood, Tammy is a lover of cats, reality TV addict, night owl and enemy of shrimp.

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