I don’t believe in wasting things. When my co-founder and I started Swap.com four years ago, we wanted to help people find the best quality and widest selection of pre-owned goods anywhere, and keep perfectly good items out of landfills. In the United States alone, 85% of discarded clothing ends up in landfills every year—more than 12 million tons!—with the average person throwing away 70 pounds of textiles, according to the US Environmental Protection Agency (EPA). That’s a lot of wasted stuff. On top of that, the apparel industry accounts for 10% of global carbon emissions and remains the second largest industrial polluter, second only to oil.
With one of the busiest shopping days of the year coming up, our team is raising awareness of the importance of reducing waste by inviting you to sit out Black Friday and join the Swap.com #GreenFriday event on November 25, 2016.
To participate, simply go to our GreenFriday Facebook Event to and click on “Going.” This simple act will represent your individual pledge to reduce, reuse, and recycle on Black Friday. For every person who signs up, Swap.com will donate one article of high-quality clothing to Cradle to Crayons, an organization that provides children in poverty with the essentials they need, up to $100,000 worth. #GreenFriday pledges will be accepted now through midnight (Central) on November 25, 2016, so sign up today!
Believe it or not, your shopping choices have an enormous impact on the world we all share. With your help, we can promote the virtues of reuse and recycling. Please join the #GreenFriday event, share it with your friends, coworkers and neighbors, and together let’s make Black Friday GREEN.