Swap.com Quarterly Report: 2017 Trends

Thrifting is blowing up. What you probably associate with a small, quirky shop downtown is now an $15 to $18 billion industry that’s becoming digitized by the second. Americans increasingly see thrifting as a guilt-free way of shopping and a unique way to conveniently discover new styles and outfits. And, they’re doing it online.

At Swap.com, we’ve experienced an explosion of online secondhand stores that cater to luxury, style, women’s fashion, value, and everything in between. As the largest online consignment retailer, our huge inventory and variety of items gives us unique insight into secondhand fashion as a whole. We carry women’s, men’s, kids’, and baby apparel from everyday favorites like Old Navy, to outdoorsy essentials like Patagonia, to high-fashion designer brands like Manolo and Jimmy Choo.

We won’t pretend to know where thrifting will head in 2018, but we can use our wealth of information to look at what thrifters are thinking, current trends, and everything that has led us to the current secondhand shopping revolution. Let’s dive right in and discover some of the favorite brands, styles, and habits of everyday American thrifters like you! (more…)

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Secondhand Shoppers More Likely to Find Success in Love

In honor of Valentine’s Day today, we embarked on a mission to find out if the qualities and personality traits that make a great “thrifter” are linked to the same qualities that make someone successful in love. To find out, we conducted a survey asking about secondhand shopping and dating habits, and discovered that there was a true love connection between those who shop secondhand regularly and those who found success in their love life. In fact, 69% of the most avid thrifters (people who shop 12 times or more per year) stated they’ve found their match in a committed relationship or marriage.

While we know the best secondhand shoppers are pros at discovering that hard-to-find, one-of-a-kind item, we wanted to see if that translated into being able to find the one person who is just right for them in real life. Our Valentine’s Day Survey confirmed our suspicions; secondhand shoppers are diligent, patient and have a good understanding of what they’re looking for, which appears to correlate to their ability to find their perfect partner.

What is it that makes thrifters more likely to unlock the key to love?


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